A simple letter from you can help organic processors get a cost-effective solution! All of us involved with the organic industry in some way, whether as a consumer or supplier, are negatively impacted by the packaging-graphics requirement established by the USDA National Organic Program (NOP) regarding how the organic seal must be used on packaging. […]
Current organic users continue to claim that price is the most prominent barrier to their continued adoption of organic products. However, once consumers internalize the value of a particular organic product, price does not prevent them from purchase.
Events or “scares” will help bump up organic sales, but the larger consumer driver-perceived health benefits- will continue to play a much greater role in consumer trial and long-term adoption of organic products.
Compared to the general population, certain ethnic and racial groups are somewhat more likely to purchase organics. These groups include Asian Americans, Native Americans, Hispanic Americans and African Americans.
Other than ethnicity, the only demographics that have any significance in identifying organic consumers are 1)geography, where the Pacific, Mountain and New England regions are more likely to have organic users and 2)education, where organic usage is slightly skewed to consumers with at least four years of college.