DYK: 66% buy organic at least occasionally

Sixty-six percent (66%) of U.S. consumers buy organic products at least occasionally.

DYK: Ethnic consumers

Compared to the general population, certain ethnic and racial groups are somewhat more likely to purchase organics. These groups include Asian Americans, Native Americans, Hispanic Americans and African Americans.

DYK: Non-ethnic demographics

Other than ethnicity, the only demographics that have any significance in identifying organic consumers are 1)geography, where the Pacific, Mountain and New England regions are more likely to have organic users and 2)education, where organic usage is slightly skewed to consumers with at least four years of college.

DYK: USDA labeling

The associated press around USDA labeling has increased top-of-mind awareness around the word “organic,” but it has not suddenly propelled new consumers into the marketplace simply because of this government regulation.