DYK: Ethnic consumers
Compared to the general population, certain ethnic and racial groups are somewhat more likely to purchase organics. These groups include Asian Americans, Native Americans, Hispanic Americans and African Americans.
DYK: Non-ethnic demographics
Other than ethnicity, the only demographics that have any significance in identifying organic consumers are 1)geography, where the Pacific, Mountain and New England regions are more likely to have organic users and 2)education, where organic usage is slightly skewed to consumers with at least four years of college.
DYK: 96% use organic produce
Ninety-six percent (96%) of organic consumers use fresh organic produce at least occasionally.
DYK: USDA labeling
The associated press around USDA labeling has increased top-of-mind awareness around the word “organic,” but it has not suddenly propelled new consumers into the marketplace simply because of this government regulation.