DYK: 63% organic consumers use organic produce/non-produce
Sixty-three percent (63%) of organic consumers use both organic fresh produce and organic non-produce items.
DYK: Top organic categories
The top organic product categories based upon consumer purchase levels are fresh produce, dairy, eggs, soymilk and meat/poultry.
DYK: Triggers for entry
Triggers for entry into the world of organics include having children, health conditions, social network influences, stated common sense and stories about food production.
DYK: USDA labeling
The associated press around USDA labeling has increased top-of-mind awareness around the word “organic,” but it has not suddenly propelled new consumers into the marketplace simply because of this government regulation.