DYK: 27% buy organic regularly
Twenty-seven percent (27%) of U.S. consumers buy organic products on a regular (daily or weekly) basis.
DYK: 63% organic consumers use organic produce/non-produce
Sixty-three percent (63%) of organic consumers use both organic fresh produce and organic non-produce items.
DYK: Top organic categories
The top organic product categories based upon consumer purchase levels are fresh produce, dairy, eggs, soymilk and meat/poultry.
DYK: USDA labeling
The associated press around USDA labeling has increased top-of-mind awareness around the word “organic,” but it has not suddenly propelled new consumers into the marketplace simply because of this government regulation.